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The brand also sells affordable tools under the names of Kobalt, Husky and other names.<br><br>Other Retailers<br><br>Home improvements are more popular than ever, driven by increasing mortgage rates and the low inventory of homes. These projects require a wide range of tools and equipment which makes hardware stores an essential source for homeowners. However, the increasing popularity of ecommerce and other online marketplaces has created new challenges for these retailers. To succeed they must come up with new ways to satisfy the demands of their customers.<br><br>According to TraQline Durable IQ data for the 4Q period ending September 2023, big box retailers dominate the market for power tools. Home Depot led in dollar percentage of sales from outlets with 30 percent, while Lowe's had their outlet draw rate decline slightly year-over year. 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