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Businesses should carefully curate their mystery boxes to ensure that the items are relevant and appealing to target audiences.<br><br>When designing a mystery boxes companies should be sure to include items that are likely to attract customers, as well as unique or exclusive items that provide a sense of surprise and delight. Combining both will ensure that the customers are happy with their experience and be compelled to return for more.<br><br>Finally, a mystery box can be used to promote a brand by encouraging customers to share their experiences with the box on social media. This can increase the exposure of a company, increase brand loyalty and foster a community among customers. Brands should track customer feedback and purchases in relation to their mystery boxes in order to learn more about these promotional strategies.<br><br>Pop Mart, a Chinese toy manufacturer, sells many figurines each year since they offer them in mystery boxes for sale. 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