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As a result, these boxes are becoming popular among fashion enthusiasts. HEAT is an exclusive clothing subscription service has gained a cult following for its mystery boxes. They offer a variety of high-end designer brands such as Alexander McQueen Off-White, JW Anderson, Maison Kitsune, Maisie Wilen, Nanushka, and MMissoni. The brand's mysterious packaging and carefully curated collection of designer items makes it a green and enjoyable method of shopping.

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Another benefit of mystery boxes is that they can be resold, which allows customers to earn money from their purchases. Consumers have this option on reselling platforms such as Facebook, Poshmark and Depop. This is particularly useful for sellers of expensive items such as cosmetics and fashion items. It also allows consumers to make a profit on an item they don't want or would like, such as the filter that is unique to the vacuum cleaner that is not available for purchase as a separate item or an accessory for the screen of a mobile phone that is no longer being supplied or sold.

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